After careful consideration and engagement with the organising committee of the Midmar Mile open water swim competition, N3 Toll Concession (N3TC) reached the decision to withdraw its support from the 48th Midmar Mile competition to be held in February next year.
N3 Toll Concession manages the N3 Toll Route between Cedara in KwaZulu-Natal and Heidelberg in Gauteng. Through the company’s Touching Lives programme, N3TC has been a proud sponsor of the annual event for many years, and particularly supported the aquatic safety initiatives at the Midmar Mile.
Allegations have recently been levelled against the KwaSizabantu Christian Mission in KwaZulu-Natal, the owner of Ekhamanzi Springs which supplies aQuellé bottled water, the title sponsor of the Midmar Mile.
“We are gravely concerned about the allegations reported in the media and will, pending the outcome of the investigations, reconsider our future involvement in the event,” says Thania Dhoogra, operations manager of N3TC .
Although N3TC will no longer be sponsoring the event, we will continue to support participants during the 2021 Midmar Mile weekend through on-going road safety and traffic management initiatives on the N3 Toll Route,” ends Ms. Dhoogra.